Landing page strategy, copy, design + build
Your business has outgrown your landing page.
I plan, write, design, and build landing pages for established consultants, coaches, and creators. The message is settled before the design starts, and one person leads the whole page, so you don’t manage a copywriter, a designer, and a developer.
Free, no obligation, no prep needed. You’ll leave with a clear next step either way.
- Designing for the web since 2006
- Seven years at Amazon, almost four leading teams
- Almost five years at marketing and web design agencies
Projects start at $3,500 USD
“From start to finish, he basically held my hand. I didn’t know what I wanted. I didn’t know what I needed.”
Featured project · Grand Champ Bootcamp
Luke had a product and an audience, and no plan for the page. I led it from there to launch.
- Client
- Luke Hansen, SpookLuke. Grand Champ Bootcamp, a bootcamp for a game.
SpookyLuke@SpookLuke on YouTube543Ksubscribers- Where it started
- The product, the audience, and his own draft of the copy. No page plan, no brand guidelines, no brief.
- What I led
- Page structure, a rewrite of the copy so it was clearer and easier to understand, landing-page design, custom graphics, and development.
- Built in
- Webflow
Your business moved on.
Your page is still explaining the old one.
When you built the page, it fit the business you had then. Since then you refined the offer, built more proof, and raised your prices.
More people now find you through content, campaigns, and referrals, with no one there to explain the business.
The page has to do that explaining, and it’s still working from an older version of your message and proof.
A new design won’t fix an unclear message. So the message comes first.
If visitors can’t quickly tell what you offer and why it matters to them, they leave. A new look doesn’t change that.
Instead of starting with layouts, I start with what the page has to say. Three things are decided before any design.
Decided before any design
The strategy.
What the page has to accomplish, who it’s for and what they should do next.
The message.
The page copy, written first: what to say, what to leave out and in what order.
The proof.
Every claim matched to the evidence that backs it up, placed where visitors need it.
Only then do I design and build the page, around decisions we’ve already agreed on.
What you get when one person leads the whole page.
You don’t have to write the copy.
I write the page copy as part of the engagement, using what you already know about the business, offer, customers, and proof. You review it. You don’t draft it.
You approve the message before anything is designed.
You see the copy laid out as a wireframe first, with up to two rounds of feedback. Design starts once you’ve approved it.
Nothing gets lost between a copywriter, a designer, and a developer.
The person who works out the message is the same person who designs and builds the page. You deal with one person from the first call to launch.
You can update the page yourself after launch.
I build in Framer or Webflow, so you can change text and images without touching code. Once the project is fully paid, the page is yours, and I walk you through it at handoff.
Other pages I’ve planned, designed, and built.
About Alex
A designer who looks at your page like a business owner.
I’m a designer and strategist. I started designing websites in 2006, and I’ve worked at both a small marketing agency and a much larger design and web organization. I also spent seven years at Amazon, almost four of them leading teams, so I look at a page the way a business owner does: what does it actually need to get done? Before I design anything, I want to understand the offer, the buyer, and the job the page has to do.
Designing for the web since 2006
Experience in a small agency and a large organization.
Brand + web specialization
Brand strategy and identity, web design and development.
Business-side thinking
Seven years at Amazon, almost four leading teams, before returning to design.
Testimonials
What clients say about working with me.
They hired me for different things, from a brand name to a launch page. This is what the work was like for them.
“He was like a team of 10 people in one person. He’s very communicative, he’s clear, and he understands what it’s like to be a business owner.”
Luke HansenSpookLuke, gaming coachInstagram: @lukehansenrl“Alex has done brand strategy, web design and web development for us on several projects. He gets the message clear first, then designs and builds around it. Having one person carry it from strategy to the finished website is rare.”
Eugenio ElizondoLomma StudioInstagram: @eugenioelz“I was putting my energy everywhere and it felt like I was going nowhere. Sitting down with him helped me prioritize what I had to do, and we came up with the perfect name for my brand.”
Emma DeschampsSpicy Soul KitchenInstagram: @spicysoulkitchen“When I came to him for a logo, I was really lost as to what I wanted. He helped me organize my ideas, and now I can position my brand in a clearer way.”
Manrique TomásWellness coachInstagram: @manriquetomaswellness“We’ve worked with Alex for years. He gets to the point without dragging on projects, keeps it professional, and most importantly gives you what you want.”
Coach Sam LeaheyPrecision Sport ScienceInstagram: @precisionsportscienceThe engagement
From a 30-minute call to a live page, in five steps.
You bring the business context, source material, and the final say. I bring the recommendations and lead the page from diagnosis through copy, design, development, and launch.
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First · The call
The call is free, with no obligation. You tell me what’s changed and what the page needs to do now, and we talk through scope and timing. If it’s a fit, I send the agreement and the booking invoice so we can get the project booked. If I’m not the right person for it, I’ll tell you on the call.
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Diagnosis & Direction
We agree on what the page has to do.
I do
Work out what the page has to accomplish and who it’s for.
You do
Share your business context and source material.
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Message & UX Wireframe
You approve the message before any design.
I do
Write the copy and lay out the page as a wireframe.
You do
Review and approve it, with up to two rounds of feedback.
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Visual Design
You approve the design.
I do
Design the page for desktop and mobile around the approved message.
You do
Review and approve it, with up to two rounds of feedback.
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Web Development
The page gets built and tested.
I do
Build the page in Framer or Webflow and test it before it goes live.
You do
Pay the second half of the project fee before launch.
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Launch & Handoff
The page goes live, and it’s yours.
I do
Launch it and hand over everything you need to run it yourself.
You do
Take over the page, after I walk you through updating it.
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Most projects go live in about 4 to 6 weeks from kickoff. Timely feedback and materials are what keep it on schedule.
The process is meant to feel simple on your side. You don’t need to come in with everything figured out or manage every detail. I’ll guide you through the decisions, explain what I recommend and why, and keep things moving from one step to the next.
One focused landing page, planned, written, designed, and built
The complete landing-page engagement includes:
- Diagnosis and direction. What the page has to do, and for whom.
- Message, copy, and UX wireframe. The full page copy, written for you.
- Custom desktop and mobile design.
- Development in Framer or Webflow. We choose the one that fits your business.
- QA, launch, and handoff.
The starting price covers one focused landing page. If your project needs additional pages or significantly more work, I’ll quote that separately before the project begins.
30-day implementation guarantee
If something I built isn’t working as agreed during the first 30 days after launch, I’ll fix it.
Timeline
Most projects go live in about 4 to 6 weeks from kickoff. I’ll confirm your timeline before we start.
Feedback
Up to two rounds of refinement at the wireframe stage and again at the design stage.
Payment
50% to book the project · 50% before launch
Ownership
Once the project is fully paid, the finished page and custom project deliverables are yours.
Not included
The ongoing Framer or Webflow plan, your domain, and any third-party services the page uses. Those stay your responsibility.
Working together
This works best when you want a recommendation, not just execution.
Part of what you’re hiring me for is a point of view on what the page needs, not just someone to carry out decisions that have already been made.
“I didn’t know what I wanted. I didn’t know what I needed.”
You want a point of view.
I’ll tell you what I recommend and why, so you can make the important decisions with the reasoning in front of you.
You want to stay involved in the decisions that matter.
You don’t need to direct every detail of the work to have the final say on where it goes.
You can share what you know and give feedback on time.
I’ll need your business context, relevant materials, and feedback at the important decision points.
If the thinking is already done and you mainly need someone to design and develop the landing page, a more execution-focused service may be a better fit.
Questions
A few practical things you may want to know before we talk.
What happens on the call?
You tell me what’s changed, where the current page is falling short, and what it needs to do now. We talk through the scope, timing, and whether this engagement makes sense for the project. If it’s a fit, I send the agreement and the booking invoice. If I’m not the right person to solve the problem, I’ll tell you on the call.
The call is free, with no obligation, and there’s nothing to prepare. To book, you pick a time and answer a few short questions about your business. The call is on Google Meet.
How involved do I need to be?
I’ll need your business context, relevant materials, and feedback at the important decision points. You stay involved where your knowledge and approval matter; I handle organizing the information and moving the page forward.
Can you work with what I already have?
Yes. If your existing copy, proof, brand assets, or page decisions are still useful, we’ll build from them rather than starting over unnecessarily. If you don’t have an existing page yet, that’s fine too. If there’s a bigger problem we need to solve first, I’ll flag that before the project begins.
How do feedback and revisions work?
You’ll have up to two rounds of feedback and refinement at the two main creative stages: the message and UX wireframe, and the visual design. I’ll refine the work after each round before we approve that stage and move forward.
Once a stage is approved, changes to earlier decisions may affect the scope or timeline. The build has a separate QA review to make sure the approved design was implemented correctly and works properly.
Will this improve my conversions?
I can’t promise a specific number, and anyone who does is guessing. What I can promise is a page built around what actually matters: a clear offer, the right proof in the right places, and one obvious next step. If the real issue is traffic, pricing, or the offer itself, I’ll tell you on the call instead of selling you a page.
Will I own the page?
Yes. Once the project is fully paid, the finished page and custom project deliverables are yours, and I’ll hand everything over so you have clear control of it. You’ll also be responsible for the ongoing Framer or Webflow plan, domain, and any third-party services the page uses.
What happens after launch?
I’ll make sure the page is live, handed over, and working as agreed. If an implementation issue from my work shows up during the first 30 days, I’ll correct it. The page is built in Framer or Webflow, so you can update text and images yourself without touching code.
Do you work with clients in other countries?
Yes. I work remotely, mostly async, with calls when they help. I’m on US Central time, which makes scheduling easy for North American clients.
Your page should reflect the business you’ve built.
“From start to finish, he basically held my hand.”
Luke Hansen, SpookLuke · Grand Champ Bootcamp
Book a 30-minute callFree, no obligation, no prep needed. You’ll leave with a clear next step either way.
Book a 30-minute call. In it, we cover:
- What’s changed in the business since the page was built.
- Where the current page is falling short, and what it needs to do now.
- Scope, timing, and whether this engagement makes sense for the project.
If it’s a fit, I’ll send the agreement and booking invoice so we can get the project booked. If I’m not the right person for it, I’ll tell you on the call.
Projects start at $3,500 USD
Prefer email? hey@alexfantor.com